Focus, More Aggressive, Zedu LED Subdivided UFO LED High Bay Light Breakout

Focus, More Aggressive, Zedu LED Subdivided UFO LED High Bay Light Breakout

At the time when most companies advocated "speed over scale", Zedu LED selected the "subdivided merchandise focus" route, particularly for small and medium-sized enterprises.

Due to this fact, up to now two years, many "category champions" of product classes have spent their time in Shenzhen. In their view, in the extraordinary period, they are centered and more competitive.

Zedu has been leading the way in LED industrial lighting with UFO LED High Bay because of the boldness and youth and passion. As such, Zedu has established its personal unique model and culture in the LED industry, with the need and energy to accelerate the run, and maintain a stable posture.

As a way to preserve the core advantages in the area of LED Tri-proof Light manufacturers mobile lighting, we continuously adjust by way of products and channels.

On the product, we set up a product innovation R&D heart in Nanshan, Shenzhen, to type out the information and sources of the business, and to offer direction for the development of the company’s products. The product design firm that has cooperated for a few years gives us with many innovative solutions. The development strategy has all the time been in keeping with the market and is at the forefront;

In terms of channels, the domestic market is dominated by provincial brokers, and some provinces such as Guangdong, Jiangxi, and Guizhou have achieved channel flattening, and agent cooperation can reach town stage; the international market has covered North America, Southeast Asia, and African markets. Mainly take the type of OEM and deal with selling the advertising and marketing strategy of impartial brands in some areas;

In propaganda, the company intensified its publicity via various features reminiscent of websites, exhibitions, and social media.

In my view, to turn out to be a "single product champion", clever lighting, well being lighting and black know-how have to be completely integrated with products through the Internet platform. Zedu will proceed to enhance the special lighting brand; expand new product lines; enhance product added value; develop new merchandise that are according to the worldwide market; adhere to the "folks-oriented" development ideas, high quality and quantity. In abroad markets, Kang Mingsheng also plans to maintain pace with the country’s development, set up manufacturing bases and offices abroad, and vigorously discover overseas markets.

Zedu doesn't agree with the concept "a single product is difficult to maximize its benefits available in the market". I imagine that "a relatively easy product" means that in a particular market segment, enterprises choose core merchandise, use marketing, communication and different means to obtain corresponding competitive advantages. They all break by means of from a single product and realize the size development of the enterprise. Business leader in the segmentation field.